Account-Based Marketing (ABM) is an important B2B marketing strategy that adds value to your business by focusing on accounts that are more likely to convert or generate higher revenue. However, once you have identified your high-value accounts, you may be wondering, what’s next? From awareness to lead generation and all the way through to advocacy, ABM needs to be done thoughtfully and in a measured fashion. This whitepaper will explain how top marketers tackle ABM.